Fro is a Sony Fan. The one thing I’ve learned in this business is, never say never. And, this is the latest example. I wouldn’t…
sony cameras
Sony Leapfrogs Itself with the a9 II
Sony just leapfrogged itself with the a9 II. In the timeline of cameras has that happened before? The expected narrative arc is manufactures one upping…
Sony Be Alpha Video on World Photo Day
Today, August 19th is World Photography Day. I’m celebrating this great day with the Sony Alpha crew by sharing a video about the Alpha Community.…
Sony RX100 VII is Now Shipping
Launched last month, the Sony RX100 VII is now shipping from B&H, Amazon, and a store near you. The seventh version of Sony’s very popular all-in-one pocket…
Cameras Survive Smartphone Era
A CNBC story over the weekend reported how cameras survive the smartphone era. The mirrorless step-up market, as it’s called, is a better shooting experience.…
Powerful RX100 VII Launches
Reviews are still being written about the a7RIV and the new powerful RX100 VII launches. Sony’s newest addition to their best-selling RX series delivers a9 level…
Sony VENICE Shoots at 90FPS in 6K
Sony opened their new Digital Media Production Center in Hollywood. In addition, they took the opportunity to announce the newest firmware update for the VENICE…
Step Up To Sony Sales Event Starts Now
Sony has just announced their summer sales event, called Step Up To Sony. The sale discounts some of Sony’s most popular cameras with savings of…
Sigma Lenses on Sale for Mothers Day
Sigma Lenses are on sale for Mothers Day. 11 Sigma Global Vision Art and Contemporary lenses and its Mount Converter MC-11 for Sony shooters converting…
RX0 II Now Shipping from Amazon
My fav, small form factor camera, the RX0 II, is now shipping from Amazon for $698. Announced about a month ago, the second generation of…
