Sony has released RX10 IV Firmware 2.0. The update unlocks RX10 IV Real-Time Eye AF for Animals. I’m excited about this for a few reasons. First,…
sony mirrorless
New 16″ MacBook Pro: Pushing Boundaries
While convinced the 11-inch iPad Pro is the last computer I’d buy, the New 16″ MacBook Pro is certainly compelling. That’s because in the studio,…
Sigma 24-70 Lens Announcement
Having just spent a weekend in NYC with their 35 f/1.2, I’m enthused about the Sigma 24-70 lens announcement. Sigma’s Art lenses feature best-in-class optical performance,…
Sony a7 III Price Drops $200
The Sony A7 III price drops to $1798, that’s $200 off. Sony is getting ahead of Black Friday and with the best bargain in mirrorless.…
Sony a9 II Is Shipping Now
The Sony a9 II is shipping. I know this because I picked mine up today. It arrived already because of Sony’s Pro Support. If you’re…
Sony Creative Space Had Everything
The Sony Creative Space had everything: models, photographers, gear, food and drink; a club cannon blasting robot-helmeted stilts performer warmed up the crowd. And, a…
Never Say Never: Fro is a Sony Fan
Fro is a Sony Fan. The one thing I’ve learned in this business is, never say never. And, this is the latest example. I wouldn’t…
Sony Creative Space NYC Schedule
A summary of the event, and the Sony Creative Space schedule has been posted. The registration links get you set up in workshop, photowalks, and…
How To Get a Sony a9 II Before Everyone Else
Sony Pro Support members get their Sony A9 II first. Membership has its privileges, right? When it comes to Sony cameras, the answers is yes. Sony…
Sony Leapfrogs Itself with the a9 II
Sony just leapfrogged itself with the a9 II. In the timeline of cameras has that happened before? The expected narrative arc is manufactures one upping…
