Just like the a7 III price drop of last week, the Sigma Black Friday promotion starts now. Sony shooters can save up to $250 on…
sony mirrorless
Sigma 24-70 Ships in December
The Sigma 24-70 ships in December date and and costs $1099. That’s nearly a thousand less than a Sony GM lens with comparable optical performance…
RX10 IV Firmware 2.0 Update
Sony has released RX10 IV Firmware 2.0. The update unlocks RX10 IV Real-Time Eye AF for Animals. I’m excited about this for a few reasons. First,…
New 16″ MacBook Pro: Pushing Boundaries
While convinced the 11-inch iPad Pro is the last computer I’d buy, the New 16″ MacBook Pro is certainly compelling. That’s because in the studio,…
Sigma 24-70 Lens Announcement
Having just spent a weekend in NYC with their 35 f/1.2, I’m enthused about the Sigma 24-70 lens announcement. Sigma’s Art lenses feature best-in-class optical performance,…
Sony a7 III Price Drops $200
The Sony A7 III price drops to $1798, that’s $200 off. Sony is getting ahead of Black Friday and with the best bargain in mirrorless.…
Sony a9 II Is Shipping Now
The Sony a9 II is shipping. I know this because I picked mine up today. It arrived already because of Sony’s Pro Support. If you’re…
Sony Creative Space Had Everything
The Sony Creative Space had everything: models, photographers, gear, food and drink; a club cannon blasting robot-helmeted stilts performer warmed up the crowd. And, a…
Never Say Never: Fro is a Sony Fan
Fro is a Sony Fan. The one thing I’ve learned in this business is, never say never. And, this is the latest example. I wouldn’t…
Sony Creative Space NYC Schedule
A summary of the event, and the Sony Creative Space schedule has been posted. The registration links get you set up in workshop, photowalks, and…
