Creators Cloud is now available to Sony shooters. Sony Electronics has introduced the application as an ecosystem for camera and cloud. They designed it to…
sony mirrorless
50mm F1.4 G Master Lens
A 50mm F1.4 G Master launched yesterday. I’m back in Seattle after shooting with the 20-70mm for a week. Sony announces another lens. It’s their 72nd…
300mm F2.8 G Master
The 300mm F2.8 G Master OSS Telephoto Full-Frame E-mount Lens was announced this week. Only once before, ahead of the Olympics, has Sony announced a lens…
Ultra-Wide FE 20-70mm F4 G Lens
An Ultra-Wide FE 20-70mm F4 G lens launched today. Last week I attended a briefing. Now happy to share the news with you. If you…
Sigma 60-600mm Sport
The new Sigma 60-600mm Sport F4.5-6.3 DG DN OS for Sony E-Mount is a powerhouse of a lens. For $2000 you get an unheard-of 10x…
Lowest Prices on Sony Imaging
The lowest prices on Sony imaging were announced earlier this morning. They include $500 off the Alpha 7R IV with trade, $200 off the Alpha…
Everything is On Sale
Everything is on sale it seems like. I’m back from a trip to the Methow Valley for Thanksgiving and my inbox is full of sales.…
Black Friday Sales Now
Black Friday Sales Now…Sony’s promotions started over the weekend. They include, an incredible $500 off the a7r4 and $700 on the Xperia PRO-I. Plenty of…
Sony Imaging Holiday Promotions
Sony Imaging Holiday Promotions are happening now. These promotions begin on November 21. The camera deals include $500.00 off the Alpha A7 R5 from B&H,…
Sony Xperia Holiday Promotions
Sony’s Xperia Holiday promotions start today. They are the best deals on Xperia smartphones, including the newest models, and are live now. The deals include $200…
