USA Today and Sony have announced an exciting partnership. Gannett will equip their journalists exclusively with Sony Alpha imaging equipment and FX Cinema Line equipment.…
sony
Sony A1 Bird in Flight
What I like best about the Sony A1 Bird in Flight edit from Mark Smith, Is the two times I’ve shot with Mark, our subjects…
Sony Xperia PRO-I Smartphone
The new Sony Xperia PRO-I Smartphone dropped his week. It’s the world’s first smartphone to use a 1″ sensor with Phase Detection Autofocus (PDAF). This…
Shot on Alpha 7 IV: Trappers of Time
Shot on Alpha 7 IV: Trappers of Time is presented by Sony Alpha films and shot on the new Sony Alpha 7 IV. In the…
Sony Alpha 7 IV Beyond Basic
The new Alpha 7 IV Beyond Basic camera is packed full of updates and brings the newest design, functionality, and user experience from the Alpha 1…
The 70-200mm Mark II
The 70-200mm Mark II is the first Sony G Master lens update. The announcement is significant because it has been six years since the original…
Interview with Sigma CEO
The folks over at X loaded an interview with Sigma CEO. The featured photo on this post was taken with a Sigma lens. It’s a…
BeAlpha Live This Weekend
Sony is hosting BeAlpha Live this weekend on August 15th. BeAlpha Live is open to any and everyone, at no cost for attendance, and will…
Sigma 150-600 for Sony Mirrorless
The Sigma 150-600 for Sony Mirrorless was recently announced. It has been an extremely popular lens since it was first introduced. Now, it’s shipping in…
Tamron 35-150mm for Sony Mirrorless
The Tamron 35-150mm for Sony Mirrorless was added to the lens maker’s lineup this week. Tamron stated in the PR, that it’s like having, “Six…
