The new Alpha 7 IV Beyond Basic camera is packed full of updates and brings the newest design, functionality, and user experience from the Alpha 1…
sony
The 70-200mm Mark II
The 70-200mm Mark II is the first Sony G Master lens update. The announcement is significant because it has been six years since the original…
Interview with Sigma CEO
The folks over at X loaded an interview with Sigma CEO. The featured photo on this post was taken with a Sigma lens. It’s a…
BeAlpha Live This Weekend
Sony is hosting BeAlpha Live this weekend on August 15th. BeAlpha Live is open to any and everyone, at no cost for attendance, and will…
Sigma 150-600 for Sony Mirrorless
The Sigma 150-600 for Sony Mirrorless was recently announced. It has been an extremely popular lens since it was first introduced. Now, it’s shipping in…
Tamron 35-150mm for Sony Mirrorless
The Tamron 35-150mm for Sony Mirrorless was added to the lens maker’s lineup this week. Tamron stated in the PR, that it’s like having, “Six…
Youth Beat Create Action Grant
Oakland-based Youth Beat wins first Create Action grant from Sony. The Create Action program awards $50,000 in cash, $50,000 in Sony equipment, and promotional support through…
Sony Xperia 1 III Shipping
Today, Sony has announced that the Sony Xperia 1 III is shipping. The Xperia 1 III, is available for pre-sales now and is shipping on August…
AP Wins Multiple Pulitzers with Sony
The AP wins multiple Pulitzers with Sony cameras. The Pulitzers were won in feature and breaking news photography. Back in July, I shared the news that…
Sony Create Action Initiative
The Sony Create Action Initiative will support local nonprofit initiatives. The $1 million grant program supports underserved, underrepresented communities. The intent is to amplify the efforts…
