Register for a One-of-a-Kind Kando Trip

Sony has announced that they are opening up their flagship “Kando Trip” photography experience to public applications. This year’s event will take place in Monterrey, CA from May 9-12 and offers attendees a choice of over 20 interactive classes and workshops.

Last year, the event was invite only, and I wrote about it for DP Mag and explained what Kando is in several posts here

Loosely translated from Japanese, Kando means, “Being in the moment, present with expressive technology.” Most recently Kando was discussed at CES and the term further refined to mean

Bringing out emotions in people

To make people say, “wow.” Taking a look at the Kando 2.0 schedule and speakers, there’s much wow in what I expect to be a great experience hanging out with Sony, their fans, and professionals.

Space is limited, so apply today.

Kando 2.0 will take place May 9-12 at the oceanfront Asilomar Conference Grounds in Monterrey, CA.  The four day, three night, all-inclusive experience will offer attendees a choice of over 20 interactive classes and workshops covering many different genres of photography, video storytelling, business and social media best practices, software and hardware tutorials from partner sponsors and more.

Additionally, there will be shooting sessions at several iconic locations along the Monterey/Big Sur coastline, keynote speakers, product feedback sessions, contests, giveaways and many other fun activities.  Throughout the event, attendees will have access to loaners and trials of all of Sony’s most popular cameras, lenses and accessories.

It’s good to see Sony put their philosophy forward this year. Commenting about Kando Trip 2.0, Neal Manowitz, Vice President of Digital Imaging at Sony Electronics, said,  “We are continually striving to deliver ‘Kando’ with everything that we do – every product, service, activity, and campaign.  Kando Trip is the ultimate representation of this concept.  It’s  an event exclusively designed for our community – a chance to for us all to interact, learn and grow together, with ‘wow’ experiences waiting around every corner.”

If you’re into Sony cameras or want to be, this is the event of the year. During Kando Trip 2.0, attendees can meet, share ideas and give feedback to Sony’s engineering, product planning, marketing, and business teams.


They’re a fun bunch. I’ve hung out with them. And, hope to see you there.

My daily shooter is Sony A1 with a vertical grip and various Sony lenses attached like the FE 20mm F1.8. Find more gear recommendations in our shop. As an Amazon Associate I earn from qualifying purchases.