The Sony a7 III Product of the Year award is another stamp of approval from the camera industry press. The basic model won because, “It’s a superbly versatile camera for both stills and video imaging, at a great price.”
We here at SMP totally agree. I imagine at the Sony offices today, it’s all, “You like me, you really like me” for what you can expect is a bountiful 2018 awards season.
Sony a7 III Product of the Year
And the winning spot this year is taken by the Sony a7 III. Arguably the best-value full-frame ILC available right now, the a7 III is a superbly versatile camera for both stills and video imaging, at a great price.
The DPReview editors also note, “Other cameras in Sony’s lineup offer higher stills resolution and some nice extras, but the a7 III takes most of the essentials, and packages them inside an attractive, very usable and affordable body.”
Switching or upgrading to Sony now costs about $3K with a kit and/or nice lens. That’s the sweet spot of a price point.
a7 III Specs
The a7 III specs are impressive
- Newly Developed Full-frame 24.2MP Back-Illuminated Exmor R CMOS Image Sensor with Evolved Image Processing
Wide ISO range of 100 – 51200 (expandable to ISO 50 – 204800 for still images) and 15-Stop Dynamic Range at low sensitivities
- World Class AF system featuring 693 phase-detection AF points covering 93% of image area, 425 contrast AF points and fast and reliable Eye AF
- Continuous Shooting at up to 10 fps with either Mechanical Shutter or Silent Shooting and full Auto Focus/Auto Exposure tracking
- 5-axis optical in-body image stabilization with a 5.0 step shutter speed advantage
- High Resolution 4K Movie Shooting with full pixel readout and no pixel binning across full-width of full-frame sensor
- The longest rated battery life of any Mirrorless camera at 710 shots per charge
- Upgraded operability and functionality including addition of joystick for adjusting focus points, Dual SD Card Slots, SuperSpeed USB (USB 3.1 Gen 1) USB Type-C™ Terminal and more
Calling the a7 III the basic model is ironic because it’s fully featured. The term refers to what buyers should expect from a “basic camera.” Meaning, it’s entry level but has all the bells and whistles.
When it launched, Sony made this statement, ” There’s no need to compromise even at the entry level.”
Up until now, there’s always been a mirrorless compromise, but not anymore.