The Sigma 24-70 ships in December date and and costs $1099. That’s nearly a thousand less than a Sony GM lens with comparable optical performance…
sony alpha
Sony a7 III Price Drops $200
The Sony A7 III price drops to $1798, that’s $200 off. Sony is getting ahead of Black Friday and with the best bargain in mirrorless.…
Sony a9 II Is Shipping Now
The Sony a9 II is shipping. I know this because I picked mine up today. It arrived already because of Sony’s Pro Support. If you’re…
Sony Creative Space Had Everything
The Sony Creative Space had everything: models, photographers, gear, food and drink; a club cannon blasting robot-helmeted stilts performer warmed up the crowd. And, a…
Sony Alpha Female 2.0
The next chapter of Sony’s Alpha Female 2.0 movement has begun with the announcement of the six women. Four photographers and two filmmakers will spend…
Never Say Never: Fro is a Sony Fan
Fro is a Sony Fan. The one thing I’ve learned in this business is, never say never. And, this is the latest example. I wouldn’t…
How To Get a Sony a9 II Before Everyone Else
Sony Pro Support members get their Sony A9 II first. Membership has its privileges, right? When it comes to Sony cameras, the answers is yes. Sony…
Sony Leapfrogs Itself with the a9 II
Sony just leapfrogged itself with the a9 II. In the timeline of cameras has that happened before? The expected narrative arc is manufactures one upping…
Summer Vacation 2019
As I said on Instagram, we’re dropping into the weekend like….. https://www.instagram.com/p/B1gjmbmlg3Q/ And, after that, it’s time for our summer vacation 2019. We’ll be back…
Sony Be Alpha Video on World Photo Day
Today, August 19th is World Photography Day. I’m celebrating this great day with the Sony Alpha crew by sharing a video about the Alpha Community.…
