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Sony Creative Space Had Everything

by DL Byron Published October 31, 2019October 31, 2019

The Sony Creative Space had everything: models, photographers, gear, food and drink; a club cannon blasting robot-helmeted stilts performer warmed up the crowd. And, a…

Sony Alpha Female 2.0

by DL Byron Published October 25, 2019October 31, 2019

The next chapter of Sony’s Alpha Female 2.0 movement has begun with the announcement of the six women. Four photographers and two filmmakers will spend…

Fro is a Sony Fan

Never Say Never: Fro is a Sony Fan

by DL Byron Published October 21, 2019October 21, 2019

Fro is a Sony Fan. The one thing I’ve learned in this business is, never say never. And, this is the latest example. I wouldn’t…

Fro is a Sony Fan

How To Get a Sony a9 II Before Everyone Else

by DL Byron Published October 8, 2019October 8, 2019

Sony Pro Support members get their Sony A9 II first. Membership has its privileges, right? When it comes to Sony cameras, the answers is yes. Sony…

Sony Leapfrogs Itself with the a9 II

by DL Byron Published October 3, 2019October 3, 2019

Sony just leapfrogged itself with the a9 II. In the timeline of cameras has that happened before? The expected narrative arc is manufactures one upping…

Summer Vacation 2019

Summer Vacation 2019

by DL Byron Published August 23, 2019August 23, 2019

As I said on Instagram, we’re dropping into the weekend like….. https://www.instagram.com/p/B1gjmbmlg3Q/ And, after that, it’s time for our summer vacation 2019. We’ll be back…

From The #AlphaFamily To Yours

Sony Be Alpha Video on World Photo Day

by DL Byron Published August 19, 2019August 19, 2019

Today, August 19th is World Photography Day. I’m celebrating this great day with the Sony Alpha crew by sharing a video about the Alpha Community.…

Powerful RX100 VII Launches

Sony RX100 VII is Now Shipping

by DL Byron Published August 8, 2019August 8, 2019

Launched last month, the Sony RX100 VII is now shipping from B&H, Amazon, and a store near you. The seventh version of Sony’s very popular all-in-one pocket…

Alpha Female Creators-in-residence program

Alpha Female Creators-in-Residence Program

by DL Byron Published August 7, 2019August 7, 2019

Applications are now open for the second Alpha Female Creators-in-residence program. Launched in summer 2018, Alpha Female is a program that provides extensive resources. It’s a…

Powerful RX100 VII Launches

Powerful RX100 VII Launches

by DL Byron Published July 25, 2019July 25, 2019

Reviews are still being written about the a7RIV and the new powerful RX100 VII launches. Sony’s newest addition to their best-selling RX series delivers a9 level…

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