For years Sony shooters, like me, endured the DSLR’s holdouts sentiment of mirrorless wasn’t good enough, it wasn’t pro. Mirrorless didn’t do this or that.…
sony cameras
Sony’s Real-Time Tracking Autofocus
It’s remarkable that after 2 weeks, the a9 firmware update is still making the news. Since it launched, Panasonic released new cameras and Canon buttressed their…
Sony Trade In Event: 3 Ways to Save
The Sony Trade In Event: 3 Ways to Save is happening now until the end of March. The deals are from B&H and are up to…
Sony VENICE 4K at 120FPS
Yesterday, ahead of the BSC Expo, Sony announced Sony VENICE 4K at 120FPS. For creatives in the Cine market, this is big news. Firmware version 4.0 introduces…
Sony Trade-Up Deals and Rebates
Next week, on February 3rd, the Sony Trade-Up Deals and Rebates will get announced. For now, we just have the teaser. In 2018, the trade…
Matt Granger is Wrong about the a6400
Last week in San Diego, Sony announced the new APS-C enthusiast camera, the a6400, and as is becoming increasingly typical, some press rushed to publish…
a6400 The Best Vlog Ever
A camera like the just-released a6400 is in the domain of YouTubers and they’ve already had much to say about it. One of them, Ted…
Sony a9 Image Quality Improvement
Where I noticed the Sony a9 image quality improvement is after a couple days of rain in San Diego, the sun came out and lit up…
Sony a6400 Launched in San Diego
The Sony a6400 launched in San Diego at the company’s headquarters. Their newest camera brings a number of enhancements in autofocus performance, subject tracking and…
Be Alpha Community Event During CES
Next month there’s a Be Alpha Community Event at CES. If you’re in town for the massive electronics trade show, I recommend you attend. Open to the…
