The new Alpha 7 IV Beyond Basic camera is packed full of updates and brings the newest design, functionality, and user experience from the Alpha 1…
sony cameras
The 70-200mm Mark II
The 70-200mm Mark II is the first Sony G Master lens update. The announcement is significant because it has been six years since the original…
New Capture One Update 14.4.0
A new Capture One Update 14.4.0 is available. The release brings new capabilities, feature updates, and camera/lens support. Included in the update are Sigma tethering FujiFilm…
Capture One 21 Path to 22
Today, Capture One 21 Path to 22 was announced. Capture One is providing their photographic community the opportunity to get Capture One 21 now and…
Sigma 150-600 for Sony Mirrorless
The Sigma 150-600 for Sony Mirrorless was recently announced. It has been an extremely popular lens since it was first introduced. Now, it’s shipping in…
Youth Beat Create Action Grant
Oakland-based Youth Beat wins first Create Action grant from Sony. The Create Action program awards $50,000 in cash, $50,000 in Sony equipment, and promotional support through…
AP Wins Multiple Pulitzers with Sony
The AP wins multiple Pulitzers with Sony cameras. The Pulitzers were won in feature and breaking news photography. Back in July, I shared the news that…
Now Shipping 35mm F1.4 G Master
Now shipping 35mm F1.4 G Master. That’s a lens with a superior optical design. It includes two Extreme Aspherical elements and an Extra-low Dispersion glass element.…
Sony RX0 II Livestreaming Update
Sony RX0 II Livestreaming is enabled by a recent firmware update. The update works when the RXO II is attached to a compatible smartphone or…
El Rey Short Film Shot on Sony
El Rey is a short film by Jeff Berlin and Adam Feuerman using two cameras from Sony’s Cinema Line, FX3 and FX6. The short tells…
