Be Alpha Community Event During CES

Next month there’s a Be Alpha Community Event at CES. If you’re in town for the massive electronics trade show, I recommend you attend. Open to the general public during the show, this community event will have photoshoots, gear loans, food, music, and more.

In case you missed them, Sony’s Be Alpha events, held across the country and open to the public, are gatherings for creative photographers and videographers that provide the opportunity to take part in photo shoots, test out Sony gear, have food, listen to music and participate in the greater creative community.

Sigma: The wait is over. Shop e-mount primes.

I’ve attended most of them and had a super good time; especially at the one here in Seattle.

During CES, Sony will be holding a Be Alpha event at the Las Vegas Convention Center—though you don’t need to attend CES to come to Be Alpha Las Vegas. The event is free, and open to the public, but registration is required to attend.

Here’s what the first one looked like in Brooklyn. Also read my post from San Francisco.

By the time I arrived the light magic was happening in the stairwell and I asked a model to meet me on the 2nd story. Sony’s evangelism events are meant for you to try out their cameras and lenses. For me as a street and outdoor shooter for @bikehugger, fashion is just something I never do.

Sony Be Alpha San Francisco 18.

Be Alpha Community Event During CES Details

WHEN: January 08, 20197:30 PM to 10:00 PM (PST)

WHERE: Sony Booth – CES – Las Vegas Convention Center – Central Hall

ADDRESS: 3150 Paradise Rd Las Vegas, NV 89109

Visit AlphaUniverse.com to register for the event.

My daily shooter is Sony a9 with a vertical grip and various Sigma lenses attached like the 14mm 1.4 Art. Find more gear recommendations in our shop.