I just bought the Sony flagship a9 for the price of their entry-level a6400 The Trade Up/Trade-In event is that good. You just can’t beat purchasing a Sony a9 for $1000. How it works is Sony is offering a $500 instant rebate on the a9 plus an additional $500 with a trade. So that’s $1000 off.
Then a retailer like Glazers or Kenmore Camera in the Seattle area deducts the value of your trade from the purchase. B&H is offering the trade up online. You ship them your cameras for evaluation and they make an offer. The event ends on March 30th.
I traded in two DSLRS I had plus their lenses and the price was about $3000. Of course, your trade ins will vary. I added the battery grip which also has a $50 rebate, and a spare battery.
My total purchase was $4929 and the value of the rebates plus trade was $3975. Sales tax is a whopping 10% in Seattle, so your total could be even lower.
Sony’s most expensive camera has the biggest rebate, of course. If you’re interested in the high-rez a7r III or basic model a7 III those are part of the Trade Up/Trade-In event too listed below.
Instant Rebate and Trade-in Bonus
- $500 Instant Rebate + $500 Trade-In Bonus + Your Trade-in Value on Sony a9 Mirrorless Camera
- Save with a $200 Instant Rebate + $300 Trade-In Bonus + Your Trade-in Value on Sony a7R III Mirrorless Camera
- $200 Instant Rebate + $200 Trade-In Bonus + Your Trade-in Value on Sony a7R II Mirrorless Camera
- Save with a $200 Instant Rebate + $200 Trade-In Bonus + Your Trade-in Value on Sony a7S II Mirrorless Camera
- Save with $200 Trade-In Bonus + Your Trade-in Value on Sony a7 III Mirrorless Camera (Body only)
- $200 Trade-In Bonus + Your Trade-in Value on Sony a7 III Mirrorless Camera with 28-70mm Lens
- Save with $250 Trade-In Bonus + Your Trade-in Value on Sony FE 16-35mm f/2.8 GM Lens
- $250 Trade-In Bonus + Your Trade-in Value on Sony FE 24-70mm f/2.8 GM Lens
- Save with $300 Trade-In Bonus + Your Trade-in Value on Sony FE 70-200mm f/2.8 GM OSS Lens
- $100 Trade-In Bonus + Your Trade-in Value on Sony FE 50mm f/1.4 ZA Lens
- Save with $200 Trade-In Bonus + Your Trade-in Value on Sony FE 85mm f/1.4 GM Lens
Instant Rebates on Sony FE Lenses
Of these lenses, I’d suggest the 24-70mm. That’s shown in the photo above from Paris and a good all arounder.
- $50 off Sony FE 12-24mm f/4 G Lens
- $100 off on Sony FE 16-35mm f/4 ZA OSS Lens
- Save $50 on Sony FE 24-70mm f/4 ZA OSS Lens
- $50 on Sony FE 24-240mm f/3.5-6.3 OSS Lens
- Save $50 on Sony FE PZ 28-135mm f/4 G OSS Lens
- $25 off Sony FE 28mm f/2 Lens
- Save $100 on Sony FE 35mm f/1.4 ZA Lens
- $50 off on Sony FE 35mm f/2.8 ZA Lens
- Save $100 on Sony FE 50mm f/1.4 ZA Lens
- $50 off Sony FE 55mm f/1.8 ZA Lens
- Save $50 on Sony FE 50mm f/2.8 Macro Lens
- $100 of Sony FE 70-200mm f/4 G OSS Lens
- Save $50 on Sony FE 70-300mm f/4.5-5.6 G OSS Lens
- $25 off Sony FE 85mm f/1.8 Lens
- Save $100 on Sony FE 90mm f/2.8 Macro G OSS Lens
Instant Rebates on Sony APS-C E-Mount Lenses
The 24mm for $100 off is my choice here. Use it for street shooting with a camera like the a6400.
- Save $50 on Sony E 10-18mm f/4 OSS Lens
- $100 off on Sony E 16-70mm f/4 ZA OSS Lens
- Save $25 on Sony E 16mm f/2.8 Lens
- $25 off on Sony E PZ 18-105mm f/4 G OSS Lens
- Save $100 on Sony E 18-135mm f/3.5-5.6 OSS Lens
- $50 off on Sony E 18-200mm f/3.5-6.3 OSS Lens
- Save $50 on Sony E 18-200mm f/3.5-6.3 OSS LE Lens
- $50 off on Sony E PZ 18-200mm f/3.5-6.3 OSS Lens
- Save $50 on Sony E 20mm f/2.8 Lens
- $100 off on Sony E 24mm f/1.8 ZA Lens
- Save $25 on Sony E 30mm f/3.5 Macro Lens
- $25 off on Sony E 35mm f/1.8 OSS Lens
- Save $25 on Sony E 50mm f/1.8 OSS Lens
Firmware Update
If you’ve been thinking of upgrade to a Sony mirrorless camera, now is the best time. The a9 was on sale during the holidays last year for $1000 off, but not with the trade-in value.
The best part is next month when the a9 firmware is released, I’ll have almost an entirely new camera. I tried the a9 firmware in San Diego when it was announced. It delivers enhanced autofocus performance and new functionality for the a9; including real-time subject tracking.
Of all the Sony cameras available, the a9 fits my shooting style the best. As I’ve shared, it puts me in the moment with no blackout, 24pfs, and real-time tracking. The camera calculates the focus, locking onto a subject, and the photographer can freely compose. The importance of this technological jump is the focus sticks on the person or subject you initiated, no matter how erratically they move.
Just think about that for wedding, engagement, event, family, moments photography. My friends at DPR published this video demonstrating how well Sony’s tech works.
And, I got a camera with it for $1K. I call that a bargain.
…My daily shooter is Sony A1 with a vertical grip and various Sony lenses attached like the FE 20mm F1.8. Find more gear recommendations in our shop. As an Amazon Associate I earn from qualifying purchases.