Sony has just announced their summer sales event, called Step Up To Sony. The sale discounts some of Sony’s most popular cameras with savings of up to $1000 on select models like the a9.
Step Up To Sony Sales Event Highlights
- a7R III—$2600, $600 savings, available from Amazon and B&H
- Sony a7R II—$1500, $500 savings, available from Amazon and B&H
- a7 II—Body for $900, $500 savings, available from Amazon and B&H
- Sony A7 II Kit—$1000, $600 savings for the kit, available from Amazon and B&H
- a9—$3500 $1000 savings, available from Amazon and B&H
These savings are available to U.S. customers, through all authorized Sony retailers. The Step Up To Sony sales run from now through June 22nd, 2019.
Step Up To Sony Sales Event Recommendations
If you want Sony’s flagship, get the a9 for $1000 off and note that many retailers accept trades. That’s how I bought an a9 for $1000 earlier this year. I traded in most of my DSLR gear and lenses. Sure, you’ll make more selling it yourself, but I have no time to eBay.
The best value in mirrorless is the a7 II for 900. The second gen a7 beats Nikon and Canon on Spec and is $500 off. For photographers into high Rez, the a7r II at 600 off is also a great deal.
More Sony Gear On Sale
Much more Sony gear is on sale, including bundles. See the full list on their site. I’ve highlighted my recommendations below.
- a6300 for 749
- a6500 with 55-210, f4.5-6.3 $200 off
- Distagon T* FE 35mm f/1.4 for $1498
- RX100 V for $899
- RX10 IV for $1599
If you’ve been thinking of upgrading to a Sony mirrorless camera, now is a good time. The a9 is the best deal because the new firmware adds another camera worth of features, like real-time subject tracking.
Of all the Sony cameras available, the a9 fits my shooting style the best. As I’ve shared, it puts me in the moment with no blackout, 24pfs, and real-time tracking. The camera calculates the focus, locking onto a subject, and the photographer can freely compose. The importance of this technological jump is the focus sticks on the person or subject you initiated, no matter how erratically they move.…