Step Up To Sony Sales Event Starts Now

Step Up To Sony Sales

Sony has just announced their summer sales event, called Step Up To Sony. The sale discounts some of Sony’s most popular cameras with savings of up to $1000 on select models like the a9.

Step Up To Sony Sales Event Highlights

These savings are available to U.S. customers, through all authorized Sony retailers. The Step Up To Sony sales run from now through June 22nd, 2019.

Step Up To Sony Sales Event Recommendations

If you want Sony’s flagship, get the a9 for $1000 off and note that many retailers accept trades. That’s how I bought an a9 for $1000 earlier this year. I traded in most of my DSLR gear and lenses. Sure, you’ll make more selling it yourself, but I have no time to eBay.

The best value in mirrorless is the a7 II for 900. The second gen a7 beats Nikon and Canon on Spec and is $500 off. For photographers into high Rez, the a7r II at 600 off is also a great deal.

Step Up To Sony Sales

More Sony Gear On Sale

Much more Sony gear is on sale, including bundles. See the full list on their site. I’ve highlighted my recommendations below.

If you’ve been thinking of upgrading to a Sony mirrorless camera, now is a good time. The a9 is the best deal because the new firmware adds another camera worth of features, like real-time subject tracking.

Of all the Sony cameras available, the a9 fits my shooting style the best. As I’ve shared, it puts me in the moment with no blackout, 24pfs, and real-time tracking. The camera calculates the focus, locking onto a subject, and the photographer can freely compose. The importance of this technological jump is the focus sticks on the person or subject you initiated, no matter how erratically they move.

Step Up To Sony Sales Event
a9 at work

My daily shooter is Sony A1 with a vertical grip and various Sony lenses attached like the FE 20mm F1.8. Find more gear recommendations in our shop. As an Amazon Associate I earn from qualifying purchases.