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Sony Trade-Up Deals and Rebates

by DL Byron Published January 29, 2019January 29, 2019

Next week, on February 3rd, the Sony Trade-Up Deals and Rebates will get announced. For now, we just have the teaser. In 2018, the trade…

Matt Granger is Wrong about the a6400

by DL Byron Published January 24, 2019March 26, 2019

Last week in San Diego, Sony announced the new APS-C enthusiast camera, the a6400, and as is becoming increasingly typical, some press rushed to publish…

a6400 The Best Vlog Ever

by DL Byron Published January 22, 2019January 22, 2019

A camera like the just-released a6400 is in the domain of YouTubers and they’ve already had much to say about it. One of them, Ted…

Sony a9 Image Quality Improvement

by DL Byron Published January 21, 2019January 21, 2019

Where I noticed the Sony a9 image quality improvement is after a couple days of rain in San Diego, the sun came out and lit up…

Sony a6400 Launched in San Diego

by DL Byron Published January 15, 2019January 15, 2019

The Sony a6400 launched in San Diego at the company’s headquarters. Their newest camera brings a number of enhancements in autofocus performance, subject tracking and…

Be Alpha Community Event During CES

by DL Byron Published December 7, 2018December 7, 2018

Next month there’s a Be Alpha Community Event at CES. If you’re in town for the massive electronics trade show, I recommend you attend. Open to the…

Be Alpha SF

by DL Byron Published September 10, 2018September 10, 2018

East Coast, West Coast….After rocking Brooklyn (see below), the #bealpha roadshow is in San Francisco this weekend. RSVP for a spot. And, read my recap from…

Eye-AF with Face Detect: Sony’s Killer Feature

by DL Byron Published September 4, 2018September 4, 2018

Sony’s killer feature is Eye-AF and along with that, Face Detect. In his latest YouTube upload, my friend Patrick Murphy-Racey describes how he got the…

Market Share Percentage Shows Sony’s Full Frame Sales Leadership

by DL Byron Published August 21, 2018August 21, 2018

Last week Sony dropped the bombshell that they’ve held the number one position in the full-frame interchangeable lens market in the United States this entire…

Sony #BeAlpha in Brooklyn

by DL Byron Published August 20, 2018November 7, 2018

The most remarkable thing about spending the weekend in Brooklyn shooting with Sony was repeatedly hearing how Nikon and Canon have never put on an…

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