USA Today and Sony have announced an exciting partnership. Gannett will equip their journalists exclusively with Sony Alpha imaging equipment and FX Cinema Line equipment.…
sony cameras
Sony A1 Bird in Flight
What I like best about the Sony A1 Bird in Flight edit from Mark Smith, Is the two times I’ve shot with Mark, our subjects…
Sony Xperia PRO-I Smartphone
The new Sony Xperia PRO-I Smartphone dropped his week. It’s the world’s first smartphone to use a 1″ sensor with Phase Detection Autofocus (PDAF). This…
Shot on Alpha 7 IV: Trappers of Time
Shot on Alpha 7 IV: Trappers of Time is presented by Sony Alpha films and shot on the new Sony Alpha 7 IV. In the…
Sony Alpha 7 IV Beyond Basic
The new Alpha 7 IV Beyond Basic camera is packed full of updates and brings the newest design, functionality, and user experience from the Alpha 1…
The 70-200mm Mark II
The 70-200mm Mark II is the first Sony G Master lens update. The announcement is significant because it has been six years since the original…
New Capture One Update 14.4.0
A new Capture One Update 14.4.0 is available. The release brings new capabilities, feature updates, and camera/lens support. Included in the update are Sigma tethering FujiFilm…
Capture One 21 Path to 22
Today, Capture One 21 Path to 22 was announced. Capture One is providing their photographic community the opportunity to get Capture One 21 now and…
Sigma 150-600 for Sony Mirrorless
The Sigma 150-600 for Sony Mirrorless was recently announced. It has been an extremely popular lens since it was first introduced. Now, it’s shipping in…
Youth Beat Create Action Grant
Oakland-based Youth Beat wins first Create Action grant from Sony. The Create Action program awards $50,000 in cash, $50,000 in Sony equipment, and promotional support through…