Earlier this morning, Sony 24-70mm Mark II was announced. It’s shipping six years after the first G Master. Back then, Sony wanted to make a sharp…

Earlier this morning, Sony 24-70mm Mark II was announced. It’s shipping six years after the first G Master. Back then, Sony wanted to make a sharp…
Earlier this morning, Sony Electronics announced the 16-35mm F4 G. It is the lightest constant F4 wide-angle power zoom lens. Spring always brings a lot. Chirping birds,…
The 70-200mm Mark II is the first Sony G Master lens update. The announcement is significant because it has been six years since the original…
The folks over at X loaded an interview with Sigma CEO. The featured photo on this post was taken with a Sigma lens. It’s a…
The Tamron 35-150mm for Sony Mirrorless was added to the lens maker’s lineup this week. Tamron stated in the PR, that it’s like having, “Six…
There was a Christmas release from Sony today. It’s about Connecting Images and Imagination. And, doing so with One Mount. The promo page includes a video.…
Since the launch, I’ve been thinking about using the Sony 12-24mm for astrophotography. This morning, Gordon Laing shared on Twitter Just before my Sony FE 12-24mm…
The AP collaboration with Sony was announced today. As a Sony shooter who has shot alongside AP photogs, this news is even bigger than the…
The Sony 12-24 f2.8 G Master reactions are in and overwhelming positive. The just-announced ultra wide lens expands Sony’s full-frame E-mount lineup. It’s a lightweight compact…
Earlier this week, Sigma announced the #SigmaShotatHome photo and cine contest. From April 6th through June 26th, participants can submit their best photos and short…