Sony is hosting BeAlpha Live this weekend on August 15th. BeAlpha Live is open to any and everyone, at no cost for attendance, and will…
sony mirrorless
Sigma 150-600 for Sony Mirrorless
The Sigma 150-600 for Sony Mirrorless was recently announced. It has been an extremely popular lens since it was first introduced. Now, it’s shipping in…
Youth Beat Create Action Grant
Oakland-based Youth Beat wins first Create Action grant from Sony. The Create Action program awards $50,000 in cash, $50,000 in Sony equipment, and promotional support through…
AP Wins Multiple Pulitzers with Sony
The AP wins multiple Pulitzers with Sony cameras. The Pulitzers were won in feature and breaking news photography. Back in July, I shared the news that…
Capture One M1 Support
Capture One M1 support is now available. As I shared in an interview with Rafa, the intent of Capture One is to shape the future…
Alpha 1 and Capture One 21
In a new blog Philip Edsel discusses Alpha 1 and Capture One 21. Philip is a Sony Alpha Collective member. The post is his first…
Now Shipping 35mm F1.4 G Master
Now shipping 35mm F1.4 G Master. That’s a lens with a superior optical design. It includes two Extreme Aspherical elements and an Extra-low Dispersion glass element.…
Sony RX0 II Livestreaming Update
Sony RX0 II Livestreaming is enabled by a recent firmware update. The update works when the RXO II is attached to a compatible smartphone or…
El Rey Short Film Shot on Sony
El Rey is a short film by Jeff Berlin and Adam Feuerman using two cameras from Sony’s Cinema Line, FX3 and FX6. The short tells…
Sony 14mm F1.8 G Master Lens
Yesterday the release of the Sony 14mm F1.8 G Master lens was announced. Super-light, super-small, and super-sharp, the 14mm F1.8 is an ultra-wide prime lens and the…
