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El Rey Short Film

Sony FX3 Is Now Shipping

by DL Byron Published March 15, 2021March 15, 2021

The Sony FX3 is now shipping in the US. B&H has them in stock. So does Amazon and a camera store near you for $3398.…

Sony Holiday Promos Highlights:

Sony A1 Setup Guide

by DL Byron Published March 11, 2021March 11, 2021

My friend Colby Brown has published a Sony a1 setup guide that I’m reading now. My a1 ($6498 from B&H)  just arrived and once set…

Mills Named Photographer of The Year

Sony-Shooting, Pulitzer Winning New York Times Photographer Doug Mills Named Photographer Of The Year And Wins Six Major Awards

by DL Byron Published March 3, 2021March 5, 2021

Doug Mills named Photographer of the Year. There is no shortage of photojournalists using Sony’s Alpha cameras to capture their images (the Associated Press went…

#BeAlpha Live Online February

#BeAlpha Live Online February

by DL Byron Published February 24, 2021

News about the first #BeAlpha Live online February event crossed my desk today. The TLDR is it’s a full, free day of photography event. And, includes live…

El Rey Short Film

Sony Announces the FX3 Cinema Camera

by DL Byron Published February 23, 2021February 23, 2021

This morning, Sony announces the FX3 cinema camera. Like the Rx1R II, the FX3 (and a1) is a statement from Sony on what forms mirrorless…

Sony Spring Sale 2021

Sony Spring Sale 2021: $1000 off Bodies

by DL Byron Published February 8, 2021February 8, 2021

It’s February and the Sony Spring Sale 2021 has started. With a major product announcement a week ago, you’d expect Sony to lower prices on…

Mark Galer Sony A1

Mark Galer Sony A1 Photos

by DL Byron Published February 4, 2021

As the embargo lifts on stills, Mark Galer Sony A1 photos are the first ones you should see. Mark demonstrates what the Sony mirrorless flagship…

Neal Manowitz Promoted to Run Sony Alpha

by DL Byron Published February 2, 2021February 3, 2021

Even bigger news than Bezos and Amazon today (in the camera biz) is Neal Manowitz was promoted to run Sony Alpha. Neal will replace a retiring…

Sony Holiday Promos Highlights:

Unboxing the Sony A1 by a Sony Artisan

by DL Byron Published January 29, 2021January 29, 2021

Watched Drew Geraci a Sony Artisan Unboxing the Sony a1. Just launched, the a1 marks a new era in imaging. Also see the sample images…

Sony Alpha 1 Images

Sony Alpha 1 Images Now Available

by DL Byron Published January 26, 2021

Following the launch earlier today, Sony Alpha 1 images are now available. Of note, is the never-before seen frame of a ski jumper that happened at…

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