The new Alpha 7 IV Beyond Basic camera is packed full of updates and brings the newest design, functionality, and user experience from the Alpha 1…
sony alpha
The 70-200mm Mark II
The 70-200mm Mark II is the first Sony G Master lens update. The announcement is significant because it has been six years since the original…
New Capture One Update 14.4.0
A new Capture One Update 14.4.0 is available. The release brings new capabilities, feature updates, and camera/lens support. Included in the update are Sigma tethering FujiFilm…
Capture One 21 Path to 22
Today, Capture One 21 Path to 22 was announced. Capture One is providing their photographic community the opportunity to get Capture One 21 now and…
Sigma 150-600 for Sony Mirrorless
The Sigma 150-600 for Sony Mirrorless was recently announced. It has been an extremely popular lens since it was first introduced. Now, it’s shipping in…
Youth Beat Create Action Grant
Oakland-based Youth Beat wins first Create Action grant from Sony. The Create Action program awards $50,000 in cash, $50,000 in Sony equipment, and promotional support through…
Capture One M1 Support
Capture One M1 support is now available. As I shared in an interview with Rafa, the intent of Capture One is to shape the future…
Alpha 1 and Capture One 21
In a new blog Philip Edsel discusses Alpha 1 and Capture One 21. Philip is a Sony Alpha Collective member. The post is his first…
El Rey Short Film Shot on Sony
El Rey is a short film by Jeff Berlin and Adam Feuerman using two cameras from Sony’s Cinema Line, FX3 and FX6. The short tells…
Sony Spring Savings Program 2021
Sony has begun their Spring Savings program, with some pretty massive discounts. Like, $400 off the 24-70, a lens I recommend as an all-rounder. Below…
